For my project exam in first year I created an awareness campaign for the fictional organisation Oceans. I developed a visual identity for both the campaign and the organisation, as well as posters, digital ads, and a landing page in Figma. The campaign aims to raise awareness about deep-sea mining and highlight its severe consequences.

The campaign is called Etterlyst ("Wanted") and sheds light on what will be lost in the ocean due to deep-sea mining. The target audience is people aged 35–50, and I have chosen to appeal to their emotions by incorporating well-known fishing posters as graphic elements.